What’s In a Name?
A name can contain all that we imbue it with…and more!
It can symbolize, epitomize, personalize, realize and capitalize.
Be it personal or corporate, names are
central and essential to who we are, what we do, how the
world perceives and deals with us.
As a brand-building firm, Vergant
knows and maximizes the importance and power of names. As
Vergant’s founder, I’ve
been coining phrases and naming products and programs (from
Baskin-Robbins ice cream flavors and nail polish colors
to theoretical learning processes and new technologies)
since my teens.
What follows are a few of the names that
reside in Vergant Territory. In most instances, Vergant
owns suites (.com, .net, .org) of these and other domains.
Several names, as well as the companies, properties and
concepts associated with them, are available for sale, syndication,
and/or partnership opportunities.
So please let me know if there’s
anything here that fires your imagination…or if there’s
namestorming, brand-building or business development that
we can do together.
Warmly and looking forward,
5405 Tuckerman Lane, #319
North Bethesda, MD 20852
301.530.0684 * fax 301.530.5869
917/334-6925 @ Vergant and on Cell
In Vergant Territory….
A program of The
Producers’ Project, dedicated to making education
more relevant, far-reaching and fun.
and publishing company for Budding Artists and Writers.
Brain Searchery: Taking
the old game of “concentration” to new and multi-faceted
levels by engaging each and all of the senses.
Budding Artists: For
Pioneering parenting CD-ROM, founded in 1995.
Center for Applied Synesthesia:
Dedicated to the articulation, elevation and cross-pollination
of the senses.
Campaigning for increased social responsibility and accountability.
Fostering the entrepreneurial spirit within corporations
Corporate Soul: Assuring
that the spirit, values and conscience of a company are
built in…and showin.
CommUniverse: Global communications
company. For Sale!
Dining to Make
a Difference: Built in the aftermath of 9.11,
and coming soon to a town or countryside near you!
Education Station: Convergent media network
built to create, promote and distribute educational and
motivational programming by and for teachers and learners.
Entrepreneuring: My favorite
popsicle company formed with my nieces.
FarmHattan: Future home
of an in-city demonstration farm on rooftop or barge.
FarmTrails: Coming soon!
in 1986 to link farm and city for the social, cultural,
economic and environmental benefit of both.
as You Live: Using everyday acts (eating, drinking,
working, playing, traveling, investing, volunteering) for
HayDayHoldingCo: My first
holding company, founded in 1986.
HEAVEN: Helping Educate, Activate,
Volunteer & Empower via the Net: Not-for-profit
founded in 1997, and merged with MOUSE (www.mouse.org)
The Hub: For
IdealToReal: How to live
up to your ideals…and make them real, meaningful,
visible et al.
The Imagination Station:
Like The Education Station,
but with an added emphasis on imagination and innovation.
In Every Sense: Dedicated
to the exploration and elevation of the senses, singly and
Jellyfish Journals: Musings
on coelenterates and ctenophores, a fascination I share
with likes of Lewis
Thomas, as well as on the brilliance of “beginner’s
The Kindred Spirit Club:
Chances are, if you’ve read this far, you’re
Making it Real: What Vergant
does for self and others.
Making it Manifest: What
I hope we can do together.
Many Moons: Observing,
honoring and celebrating the moon in all its phases -- waxing,
waning, full, new, gibbous, blue, and all stops in between.
The Marriage Of…:
Moon and stars, heaven and earth, night and day, and other
marriages of likes, opposites, and people.
Mixing Bowl: Dedicated
to the foods, philosophies and PEOPLE of diverse cultures.
Music by Nature: For
The Nature Of: Musings
on the nature, underpinnings and workings of all sorts of
people and things.
Orders of Magnitude: Dedicated
to the Powers of Ten and other powerful ways of changing
Formed to do out-of-house productions for AOL Greenhouse
Organization Art: Dedicated
to the art of organization and organizations.
Personal Box Office: For
Personal Jukebox: Something
I sketched out 20 years ago; and which later became MP3!
Practical Princess: That’d
be me…as well as a children’s book and product
series for the future.
Producers’ Project: Enhancing education
and innovation through documentary filmmaking, journalism,
Web production and more.
The Prison Project: The
Producers’ Project’s work with prison schools
and populations -- making PSAs and documentaries, holding
screenings and seminars, and doing job training and placement.
PsychoFont: A reference
to my abysmal handwriting and an expression of my gratitude
to word processing and typesetting.
My determination to create television programming that reflects
and improves reality.
Searching the Corporate Soul:
Work done for such companies as America Online and Council
on Economic Priorities to assure built-in vision and values
as well as products and corporate presences that are reflective
Social Initiative: Encouraging
social responsibility within corporations and organizations.
Sense Of: Dedicated to
all of our senses…including our senses of wonder,
adventure and more.
Squozen: Home to my experiments
with champagne popsicles, scrunchable clothes and the like.
To Your Senses: Where
I hope to bring you. What my winetastings are dedicated
TPP TV: Created for the
production, promotion and distribution of Producers’
Project (link to www.theproducersproject.org) programming.
In addition to value-added, which we wholeheartedly advocate,
here’s Values Added!
Brand-building consultancy for companies and causes, and
a coined word that has become my own indicator of all that
is worth learning, doing, wearing, eating, drinking and
Vergant Ears: Soon-to-launch
section of www.vergant.com that will showcase, spotlight
and sell Vergant music.
Dedicated to food that feeds more than just hunger, but
that also sings to the senses, is enjoyed in good company
and health, and that nurtures the people who grow and prepare
Ed: Adding real-world relevance to academics
while deepening participants' mastery and use of media.
Home to The Producers’ Project (link to www.theproducersproject),
The Education Station (www.vergant.com/educationstation.htm)
Vergant Ink: Soon-to-launch
section of www.vergant.com that will showcase, spotlight
and sell Vergant books and magazines.
Virtual Lunch: What I
ate during successive dot.com start-ups, as well as the
title of a pending book about those years.
WaterWork: Home of WaterWear,
my philosophies on water conservation and more.
WorldWise Marketing: Firm
founded in 1989, and representing international publishing
companies, foreign trade commissions and other clients.
Process for distilling down to essential self…and
making that self manifest in they way you learn, the work
you do and the life you lead. Also, title for a series of
books on these subjects.
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